Go from never (or rarely!) posting on Instagram to posting consistently and strategically to serve your audience!
The Posting with Purpose Course
A stress-free, step-by-step course with everything you need to create a branded Instagram page and show up consistently for your audience with content they want to see!
Contents
Posting with Purpose Complete Workbook.pdf
Instagram Key Terms and Definitions.pdf
Worth Your Time or Waste of Time?
In this lesson, we're going to discuss how being strategic, consistent, and authentic with your audience can impact your business. I've heard that some struggle with whether or not social media is worth our time at all! Trust me, it is. Let's see why.
Worth Your Time or Waste of Time Workbook Pages.pdf
Worth Your Time or Waste of Time Video Lesson.mp4
Strategic Planning
In this lesson, we're going to talk about how often to post, when to post, introduce hashtags, and balancing content.
Strategic Planning Workbook Pages.pdf
Strategic Planning Video Lesson.mp4
Branding Basics
In this lesson, we're going to define your brand. We'll think about how you want your audience to remember you, and what values you want to represent. Then we'll talk about defining brand colors and fonts to establish a consistent and recognizable brand for your business!
Branding Basics Video Lesson.mp4
Branding Basics Workbook Pages.pdf
Branding Basics - A Branded Profile.mp4
Content Pillars
In this lesson, we'll talk about what content pillars are, explore different examples and models for your business, product posts and serving your audience.
Then, we'll talk about building your calendar, and walk through that process together!
Then, we'll talk about building your calendar, and walk through that process together!
Content Pillars Video Lesson.mp4
Content Pillars - Let's do it together!.mp4
Content Pillars Workbook Pages.pdf
Hunting and Gathering
In this lesson, we're going to learn about how to hunt down great content to share. Then, we'll talk about how to gather and curate the content that you collect so it's organized when you are filling in your content calendar each month.
Hunting and Gathering Video Lesson.mp4
Hunting and Gathering Workbook Pages.pdf
How to Save a Post on Instagram.mp4
Creating Content
In this lesson we're going to talk about two main types of content: graphics and photos. We'll also talk about processes you can put in place to batch your content and make the creation process go faster!
Creating Your Content Video Lesson.mp4
Creating Your Content Workbook Pages.pdf
Editable Graphic Templates for Canva
Sizing Guide.pdf
Varying Content Types
Varying Content Types Video Lesson.mp4
Varying Content Types Workbook Pages.pdf
How To Guide: Reels
Reels Guide Intro Video.mp4
How to Guide: Instagram Reels
Content Recycling
Content Recycling Video Lesson.mp4
Recycling Content Workbook Pages.pdf
Long Form Content into IG Post Template Walkthrough
Canva Template - Long Form Content into IG Posts
Captivating Captions
In this lesson, we're going to talk about the elements you should include in your captions to make sure you're encouraging relationship building and engagement with your followers. We're going to discuss Calls to Action, Emoji Use, and Hashtag Strategy!
Hashtag Reach Visual Explanation.mp4
Captivating Captions Video Lesson.mp4
Captivating Captions Workbook Pages.pdf
Storing and Posting
In this lesson, we're going to talk about how to store all that great content you've created and curated! We're also going to talk about posting it - whether you're doing that live, or using a scheduler.
Storing and Posting Workbook Pages.pdf
Storing and Posting Video Lesson.mp4
Course Wrap Up
Here are a few last things to keep in mind as you wrap up the course!
Course Wrap Up.mp4
BONUS! - Pillar Prompts
This bonus file includes prompts for five different types of content on your Instagram to help you balance between connecting with your audience and serving them!
Each pillar of content includes 8 prompts, examples, and sample captions you can copy and tweak to fit your brand's voice.
It also includes the pillars organized into 31 days of content prompts to inspire your monthly content calendar.
Each pillar of content includes 8 prompts, examples, and sample captions you can copy and tweak to fit your brand's voice.
It also includes the pillars organized into 31 days of content prompts to inspire your monthly content calendar.
Content Types, Prompts, and Sample Calendar!
Are you ready for an Instagram profile bursting with amazing content & an engaged audience that LOVES what you post??
Yes, it's possible...
And I've got just the thing to help!
And I've got just the thing to help!
- $150 or 2 monthly payments of $75
Posting with Purpose + BONUS Pillar Prompts!
- Closed
Testimonials
Ashley is a very creative and talented teacher and resources creator. She uses her Instagram as a platform to connect, share, inspire and help teachers. She is an advocate for Spanish teachers, working moms and teacher entrepreneurs. I am so happy to learn from her.
Josefina C.
"Posting with Purpose" is a MUST for entrepreneurs who are looking to up the ante on Instagram! Ashley’s course is incredibly thorough and covers branding, planning, curating content, and so much more. She covers many topics you didn’t even realize you needed to learn! Even as an intermediate user of my IG’s business features, I still learned a lot from this course. If you have been following Ashley, you know that her content is always helpful, relatable, and meticulously designed. Her IG is certainly no different. Get it now and start “posting with purpose.”